In the good old pre-internet era, if you opened a new business and want to get the word out, you would give flyers, do TV ads, or buy ad space on a newspaper. With today’s internet age, it’s digital ads and search engine optimization services (SEO) that get the word out in cyberspace. More than 7 billion people in the word are using the internet with a tiny fraction of it, around 22 million, coming from Australia. If you open a new business today, all you have to do is go online and people will know you have business. But the internet, as much as it is a gigantic market, it is also just as crazy and prone to fraud and illegal activities that can impact your business online.
SEO is not just about getting your business or product out on the internet anymore. It’s also about credibility and separating your company from the clutter and false information spreading online. Taking it a step further is online reputation management, that with the use of SEO, you can maintain credibility amongst your growing customer base. This is very important especially when you are starting out because these online customers can make or break whatever it is you are trying to sell, whether it be a product or service.
According to a Forbes article, it cited a Salesforce survey where “85% of consumers conduct research before making a purchase online.” Most of these are done via websites or social media. This is where search engine optimization services come in when covering these two bases. Your website and social media accounts equate to your presence and more importantly, your credibility. The more people liking your page and leaving positive reviews means you are able to build a good online reputation. But if you start to have people not liking or unsubscribing to your accounts, even if your followers are not huge in numbers, plus having bad reviews in your list means your online reputation is in danger.
It’s a misconception that the more likes you have, the better reputation you’ve got. You have to understand that not everyone on the internet has to like you. As long as your intended market likes you (it can be as niche as you want) and they leave good reviews and engage actively with your content, then you’re actually on the right track. You can improve your online presence further with SEO so you can grow your niche or convert more people to like your product or service.
The internet has indeed come a long way and it’s transforming the way we do business. So if you want to start well with an online business, do consider getting search engine optimization services so you will not only build a better online presence, but also a good reputation as well.
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