WhatsApp is currently one of the most popular messaging apps worldwide, with about 1.5 billion active users. Even businesses used the messaging application after the younger members of their workforce started using them despite any established company policies. Using WhatsApp, however, has certain implications for the companies, especially with compliance to relevant WhatsApp archiving regulations.
Many employees use WhatsApp and other messaging solutions to boost their productivity, even if there is a no-texting policy in place. The employees prefer to use the app because they know how it works, and many of their clients use the same application for business purposes. Banning messaging apps will likely negatively affect employee productivity.
As stated before, many consumers use WhatsApp and other messaging apps to communicate with other people, including business establishments. Companies need to follow suit to engage their potential customers and retain them for the future.
When the company allows its employees to use WhatsApp to communicate with their customers, they can gain a wealth of valuable business insight, as long as they archive the messages. Such insights can improve the business’s data management, customer service, and regulatory compliance.