There has been an exponential increase in the number of businesses launching websites to establish an online presence and cater to their existing and prospective customers. This has led to a corresponding rise in demand for good web hosting services. While hosting companies have been trying to meet this increasing demand, Reseller Hosting businesses have also managed to carve a place in the competitive web hosting market. If you have been looking for a business opportunity to boost the income of your regular business, then here are some tips to help you make money with a Web Hosting Reseller business.
As a Hosting Reseller, you purchase hosting resources from a hosting company to create hosting packages tailored to your clients. There are many Web Hosting Reseller programs available, and choosing the right one requires a clear understanding of your business goals and future plans. You also need to choose between Windows and Linux Hosting Reseller plans, HDD or SSD-based servers, etc.
The costs to start a Reseller Hosting business are low, and the technical knowledge requirements are minimal, making Reseller Hosting an easy business to start and establish. However, most Hosting Resellers struggle to make profits regularly.
Here are some tips to help you boost your revenue with Reseller Web Hosting.
1. Price the hosting packages competitively
Since you are planning to sell web hosting services, it is important to remember that this is a recurring cost to site owners. Hence, most of them look for affordable plans. While this does not mean that you offer heavy discounts that make it impossible to sustain your business, it also doesn’t mean that you charge exorbitantly. The key lies in understanding what your competitors are offering and pricing your plans accordingly. Remember, your clients will compare plans before buying. Therefore, price your hosting packages carefully.
2. Discounts can attract clients
Rather than slashing the rates of your hosting packages, keep them high but offer discounts to site owners. This is a great way to attract potential clients as they feel that they are getting a better deal at a much lower price. Hence, when you are creating a marketing plan for your Reseller Hosting business, make sure that you factor in discount campaigns too.
3. Create customized hosting packages
The biggest benefit Hosting Resellers have over their parent hosting companies is that they cater to a much smaller market segment compared to the companies. Since a web hosting company has thousands of clients from different industries, it is impossible to create customized plans for each client. On the other hand, most Hosting Resellers have limited clients making it easier to customize a package to suit the hosting needs of every client. This can ensure that your clients stay loyal to you and help generate a steady stream of revenue.
4. Personalized service
Having thousands of clients also makes client service impersonal and process-driven. Typically, a hosting company has a team of support professionals handling thousands of client calls every day. Hence, they have to focus on the issue than the client. A Hosting Reseller, on the other hand, has fewer clients and can personalize support for each client, making them feel special. This can go a long way in ensuring repeat clients.
The following video further explains how to maximize your revenue with Reseller Hosting:
While starting a Reseller Hosting business is easy, maximizing profits and maintaining a steady growth path can be a challenge. Follow the tips mentioned above and boost the revenue of your Reseller Hosting business.