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How Brands Can Use Short-Form Videos for Marketing

The Importance of Video Content on Social Media

Let’s clear one thing. If you want to enhance your presence on social media, you will have to do more than just post blogs. There has been a decline in American reading habits in recent years. This trend has affected social media activity as well. People are steadily getting uninterested in reading lengthy articles. They would much rather go for the easier option of watching videos on Instagram, Facebook, and TikTok.

This also explains why marketers prefer to use video content over other types of content. In recent times, video viewing habits on social media have undergone some change.

People now prefer watching short videos rather than lengthy 10-minute videos. Short videos typically explain a subset of a broader topic rather the covering the entire topic in detail.

There are a variety of ways in which you can create short videos. Similarly, there are an array of channels to watch with these videos. You should sign up for TV and internet packages to enjoy seamless video streaming.

Brands and companies can use short videos for marketing purposes. Here are a few ways they can leverage short videos to grow their presence on social media.

Get To Know Short Video Platforms

We are sure you must be familiar with TikTok. With over 3.5 billion mobile downloads of all time, it has emerged as the premier platform to watch bite-sized video clips. TikTok is a great platform if you intend to humanize your brand. This is a platform where you can make authentic connections with your online community.

Here are a few ways you can use TikTok to promote your brand:

  • Ask and Answer TikTok Questions
  • Discover and Participate in Trends
  • Use the Scheduler to Post Videos at the Right Time

Use Instagram Branded Content

Instagram is one of the best platforms to visually promote content. You can promote your brand through reels, stories, and newsfeed posts. They are easily distinguishable as they usually get the “Paid partnership with” tag.

Influencers have made their mark on Instagram, and even other social media platforms, in recent years. You can leverage their reach and credibility to promote your branded content. Branded content can also get featured as ads. They get published through Instagram Stories.

Talk About Your Products on YouTube

Both Instagram and TikTok are good platforms to post short videos talking about your products and services. However, they are generally not preferred to make informed purchase decisions. YouTube offers people a better way of doing this.

There is no shortage of product review videos on YouTube. It is a time-tested marketing strategy. The number of people searching videos on YouTube with the intent to purchase keeps on growing.

Recently, YouTube has also launched YouTube Shorts. As the name suggests, this feature has been launched by Google to compete with TikTok.

As far as features are concerned, it is not much different than TikTok or Instagram Reels. However, with its massive number of users, it has been able to generate trillions of views since it was launched.

Here are some ways to promote your brand on YouTube Shorts:

  • Schedule Your Shorts
  • Create Hyper-Focused Shorts
  • Use a Mix of Entertaining and Informative Content

Summing Up

Social media is here to stay, whether we like it or not. Video marketing will continue to be an important aspect of brand promotion as long as we have social media. The best part is that now brands can produce and promote high-quality video content without allocating extensive resources to them.

Posting short videos on Instagram Reels, YouTube Shorts, and TikTok is the way forward. If complemented by live streaming videos, it will help give your products a much-needed marketing boost.

Whether you make short or long videos, you will need internet access to promote your content. These cable and internet bundles will help you get that access.

About Charles Davis

Sarah Davis: Sarah, a data scientist, shares insights on big data, machine learning, AI, and their applications in various industries.
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