Social media marketing on Facebook is essential for brands that want to stand out in the digital market. The social network Mark Zuckerberg is the largest in many users. Currently, the platform has more than 2.375 billion users worldwide.
As a user champion, Facebook has consolidated itself among the largest communication and relationship channels between the brand and the public. In other words, it is through it that several goals can be achieved. However, to achieve their marketing goals, brands need to put in place communication strategies that work.
Reasons Why You Should Advertise On Facebook
1. Ads On Facebook Are Accessible
Paid advertising on Facebook can cost whatever you set. You set your budget from the start, and Facebook stops showing your ad when you reach that amount. The bigger your budget, the more users you will get.
2. Facebook Ads Work
A Marke survey has found that 96% of social network marketers consider Facebook the best social media platform for increasing ROI. This is generalized to B2C and B2B companies.
3. Your audience is on Facebook
The people you want to target have Facebook accounts; they also spend 40 minutes a day on the platform. More than 2 billion users have an account, and 1.55 billion access the platform every month.
4. You Can Target Users To Specific Ads
Facebook has a lot of information about its users. You can benefit from this by targeting only the people most likely to become your customers. The platform allows you to specify age, gender, location, position, sector, marital status, and interests. You also have the option to filter by connections (e.g., friends of users who already like your page) and behavior, which includes recent purchases and life events. Another targeting option is to use similar audiences. They are made up of users similar to your current audience, which means there’s no need to guess demographics if you don’t have this information.
5. Facebook Offers Redirect
Another way to reach the right users is through redirection. This allows you to target users who have previously visited your site, used your mobile app, or provided their email addresses. Since they are already familiar with your business, they are more likely to download more content, start a free trial, or make a purchase.